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Mobile App Development – Should You Make Your App Paid or Free?

There are many important decisions that you have to make when it comes to mobile app development that will have a direct impact on the success of your app. One example of such a decision is whether you should charge for your mobile app.

Here is some factors you should consider when deciding how to price your mobile app.


Competition is a major factor that you should keep in mind when pricing your mobile app. In general, app stores separate mobile apps into different categories according to price. That way, users will be able to search for either free apps or paid apps.

Since most mobile apps are free, you will encounter more competition if you decide not to charge. So that your mobile app stands out among all the free apps, the concept for your mobile app must be unique and well-executed. When it comes to paid mobile apps, competition isn’t as huge of an issue.

Expectations of Consumers

How you price your mobile app will influence the expectations of consumers heavily. In general, users will not expect as much from a free mobile app. Therefore, if your mobile app isn’t polished and perfect, you may want to make it free temporarily.

Obviously, your mobile app must be functional and free of major bugs. Simply because your mobile app is free doesn’t mean users won’t have any standards at all.

When it comes to mobile app development, it is important to put a lot of thought into how you choose to price your mobile app. For more tips about pricing your mobile apps, contact us.


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