As more people embrace smartphone technology, mobile apps are becoming more popular and necessary to get things done. Companies of all sizes from sole-proprietors to huge corporations are jumping on the mobile app train because it’s not slowing down. While not impossible, developing mobile apps that consumers will use can be quite tricky and it’s not necessarily a do-it-yourself project. Here are five reasons to outsource your mobile app development.
The Learning Curve
You know about your industry, your customers and the details of your company, but chances are you’re not an expert in mobile app development. That means you’re either going to have to get some training, or pay to have an employee trained to do the job. It’s not something you can learn and master overnight, it takes time and money to get to the point of being able to create even a beta version of an app. Your energy would be better spent working on the things you already know and understand.
Training staff or hiring an in-house development team wraps up capital you need for other things. Think about the long-term effects that it can have on your finances for things such as employee wages, health insurance, retirement and so on. The costs don’t stop there, you’ll also need more office furniture, more space and additional IT infrastructure. Developing an app is important, but you have to weigh the expenses against the potential for revenue objectively.
A mobile app developer that has experience can save you an immense amount of time, effort and money. This is especially true for business owners and managers that have never ventured into the mobile app world. It’s no different, really, than hiring any professional to do a job that you are not qualified for. Their knowledge, training and industry connections will assure that the project goes fast, smooth and on budget.
Smartphones are used by roughly a billion people around the world, according to Smart Insights, a digital marketing firm. Perhaps even more profound is the fact that time spent using mobile apps made up 89% of the time people spent on digital media. Tapping into that kind of potential customer base and converting even a small percentage of those users will result in huge revenues. The reality is, the only way to get a piece of that pie is by creating an app that people will either want to buy or to use.
Part of the reason behind having a mobile app is to give potential and current customers something they want and need. Additionally, a truly useful app will enhance users opinion of your company and the products that you sell. They are more likely to recommend your business to others if they feel as though you are giving them value. Customers that are willing to share their positive experiences like that are your best form of advertising, no matter what industry you’re in.
If your company is in need of an innovative, creative mobile app outsourcing is the easiest way to get it done. Contact us to learn more about the process or to get a quote. We will be happy to discuss your project and even work up a prototype for you.