Of the many ways that products are categorized, the most basic is the physical/informational categorization. Both physical and informational products are necessary. We require physical implements to interact with the world while information tells us how best to do this.
Which of the two types is the better product from a business point of view? The short answer is neither. Both physical and informational products have their advantages and disadvantages. Physical products are difficult to produce because they require raw materials, fabrication facilities, and energy. However, they have a high perceived value precisely because they’re difficult to fabricate. People also have a natural bias toward tangible things they can feel and touch.
On the other hand, informational products when published in digital form are easy to produce because they merely require an intellectual effort. Once the first informational product is made, it is easily replicated and “shipped” to customers without additional expenditure. However, their perceived value has diminished because of the enormous supply of free information available on the Internet. Charging a premium price for an informational product requires a lot of marketing savvy.
Spanning the Divide between Physical and Informational Products with Mobile App Development
If you currently sell physical products, you provide only a part of your customers’ larger needs. The part that’s lacking is what informational products supply. This includes information such as how to use the product in the most advantageous way as well as methods and strategies on achieving the customers’ larger goals. Why not provide (or sell) a mobile app along with your physical product that fills this informational gap?
For example, if you supply golf equipment, your superior golf club helps your customers achieve their larger goal of improving their game. However, why stop there? You can sell or give away apps that instruct them on how best to improve their game with your club. The app can also provide more general tips and strategies as well. You can take this one step further by placing smart sensors in your golf club that provide information to the app about how the customer is using your club. The app identifies swing mistakes and makes suggestions to the customer on improving their golf swing.
While this certainly improves customer satisfaction and loyalty, it also expands your value proposition far beyond that of your competitors who only sell physical products. You can make a value proposition to your customers that’s truly unique. No longer are you limited to stating the same things as your competitors such as best price, best quality, best customer service, etc.
For more information on how mobile app development can improve your business, contact us.